i was excited when i opened my inbox and read that christine accepted my offer!! christine launonen is the creator and driving force behind caj she was really open and excited about answering any questions about her line...candy apple jewelry.
candy apple jewelry is a uniquely, modern hand-crafted line of jewelry with intricacies that can only be created with passion and drive. the jewelry line quietly tip-toed on the scene and now after three years has made giant strides to become a cut above the rest. let's see what caj is all about...
tell me a little about yourself and the line.
Christine: let's see, i'm a graphic designer by day at an agency in New York. I have had a flair for creativity and art since I was a little girl and eventually went on to graduate fromThe School of Visual Arts. I started Candy Apple Jewelry about 3 years ago. My line is all over the place, I make things that I am feeling at the moment. I don't like to stick to one specific material, so you will find everything from sterling items to beaded things to leather cuffs on my website!! I am constantly looking into new materials to work with.
what made you want to become a jewelry designer?
Christine: I started making jewelry as a hobby for myself. I was getting tons of compliments on things I was making and people would say; you really should start selling this stuff! I thought about it for a while and pretty much taught myself how to make jewelry. It wasn't easy to start it all up, but I was ready for the challenge.
how long have you been creating?
Christine: As far as jewelry about 4 years now, I started Candy Apple as a company about 3 years ago. But I've been creating artwork and crafts since the womb...practically!
are there any materials that you prefer to work with over others. if so why?
Christine: I don't think I have a preference. I get really excited when I work with new materials though. When I come up with something new I become obsessed until I find the next new thing. Right now I am making hair accesories, so I have been running around to places in the city looking for fun materials to work with.
what do you like to create the most?
Christine: I think I usually gravitate towards necklaces. From there I find that I sometimes ditch the design as a necklace and it works better as earrings or bracelets. Necklaces are usually my starting point.
what separates caj from other jewelry lines?
Christine: I think Candy Apple is different because I try not to follow trends. I am inspired by some trends, but I don't want to make something that people are only going to wear for a few months until they realize it's the same design that is sold in every mall all over the US. I try to keep things modern but really original. I think most of my pieces will stay in someone's rotation for years.
what inspires you?
Christine: I am inspired by so many things. Many of my models are heavily tattooed, which is an inspiration, but again I don't want to follow the trend of wearing an actual tattoo across my chest, I think I have a more subtle way of designing. I also love vintage pin-ups, but rather than putting Betty Page on a pendant I think to myself...what would Betty Page wear? Certainly not her own face pasted on a pendant. Music also keeps me creative, I have to have music when I am working! I try not to be too literal with what inspired a piece, but I think the vibe comes across.
what are your daily activities?
Christine: Well, I have a day job as a graphic designer; so Monday-Friday I am there all day. I would say I'm in a creative state of mind most of the time. Sometimes I run out to wholesalers on my lunch break or spend time after work walkng around the city looking for the next thing. I usually run Candy Apple at nighttime; I'm not much of a sleeper!!
how do you stay focused?
Christine: haha, staying focused has always been tricky for me! I try to tell myself there are certain things I want to do. But once I sit down to one thing my mind can go off and all of sudden I have materials scattered all over the place. But I guess that's how I design. I buy tons of things I like at the time and I have a wall of bins and materials. Things come together eventually, and zoning out to good music helps too.
who's jewelry box would you love to raid?
Christine: hmmmm...I know it may sound odd but, Elizabeth Taylor. I think she has to have the best stuff from the 1940's to now. I can't even imagine what she may have! It would be interesting to see it all; similar to a jewelry time capsule.
is there any celebrity you'd like to work with?
Christine: I think Angelina Jolie, I admire her style. There would be so many creative ideas bouncing around...
3 things you can't live without.
Christine: My family, friends and lip gloss!! ; )
words of advice for anyone who wants to follow your lead.
Christine: I would say anyone who has a passion for something should really take it to the next level. You only live once and taking chances are part of what makes life so much fun! Following what's true to you will always be a success.
until next time...stay up and keep it fresh!! xo